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Creating Keyword Automation Rules

5 Min Read·Updated 2026·Meta Official API

Keyword Automation Rules allow you to trigger specific actions, like sending an automatic reply, when a customer's message contains certain words or phrases. This is perfect for answering frequently asked questions.

Creating a New Keyword Rule

  1. Navigate to Keyword Rules: Go to Automations > Keyword Rules.
  2. Click "Add New Rule".
  3. Name and Enable: Give your rule a descriptive name (e.g., "Pricing Inquiry") and ensure the "Enable Rule" switch is on.

Step 1: Configure the Trigger

The trigger defines what causes the rule to run.

  • Description: "When an incoming message contains any of these keywords..."
  • Keywords: Enter the words or phrases that should trigger this automation. Press Enter or click "Add" after each one. The keywords are not case-sensitive.
    • Example: For a pricing inquiry, you could add keywords like price, cost, how much, pricing.

      Screenshot of the “Trigger” section in the rule creation dialog, showing multiple keywords added for an automation rule.

Step 2: Configure the Action

The action defines what happens when the rule is triggered.

  • Description: "... then automatically send this reply:"

  • Click "Configure Reply": This opens a dialog where you can set up the automatic message.

    • Regular Message: A simple text response.
    • Template Message: Use a pre-approved message template. This is useful for sending complex information or messages with buttons.
  • Save the reply configuration.

    Screenshot of the “Trigger” section in the rule creation dialog, showing multiple keywords added for an automation rule.

Step 3: Save the Rule

Once you've set up your trigger and action, click "Create Rule" or "Save Changes".

Your new rule is now active. If a customer sends a message containing one of your specified keywords, the action you configured will be executed automatically. The system will only trigger the first rule that matches.

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