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(DOCS) CUSTOMERS & SEGMENTS

Using Filters to Find Customers

5 Min Read·Updated 2026·Meta Official API

The filter builder is a powerful tool that lets you create highly specific views of your customer list. You can combine multiple conditions to find exactly the group of customers you need.

Building a Filter

  1. Open the Filter Builder: On the Customers page, click the Filters button to expand the builder section.

  2. Add Your First Rule: Click "Add Filter". A new rule row will appear.

  3. Define the Rule: Each rule has three parts:

    • Field: The customer attribute you want to filter by (e.g., Lead Stage, Tags, Date Created).
    • Operator: How you want to compare the field (e.g., equals, contains, is not empty).
    • Value: The specific value you're looking for (e.g., "New", "VIP", "2024-08-10").
  4. Add More Rules (Optional): You can add multiple rules to narrow down your list. All rules are combined with an "AND" condition, meaning a customer must match all the rules to be shown.

  5. Apply Filters: Click the "Apply Filters" button. The customer list will update to show only the matching customers.

    Screenshot of the 'Add New Customer' form showing the various input fields

Filter Examples

  • Find all new leads from your website:

    • Source | equals | Website
    • AND Lead Stage | equals | New
  • Find all customers who have a tag but no email address:

    • Tags | is not empty | (no value needed)
    • AND Email | is empty | (no value needed)
  • Find customers added in the last month:

    • Date Created | greater than | (select a date from one month ago)

Once you have a filter applied, you can create a Segment from it to save for later use in campaigns.

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