The Ultimate Guide to Getting the WhatsApp Green Tick in 2024

The WhatsApp Green Tick is the ultimate symbol of authenticity for a business on the platform. It's a badge of trust that tells users they are communicating with an official, verified brand. But how do you get one?

This guide breaks down everything you need to know about the WhatsApp Official Business Account (OBA) verification process in 2024.

What is the Green Tick and Why Does it Matter?

The Green Tick is a checkmark badge that appears next to your business name in the chat list and profile. Its main benefits are:

• Credibility: It instantly removes any doubt that your account is legitimate, which is crucial for building trust.
• Brand Recognition: Your business name is displayed in the chat header, even if the user hasn't saved your number.
• Higher Engagement: Users are more likely to open messages and interact with a business they know is verified.

Are You Eligible for Verification?

This is the most important part. Meta reserves the Green Tick for businesses that it deems "notable". This is subjective, but generally, it means your brand has a significant public presence. Key criteria include:

• Well-Known Brand: Your business is searched for organically and has a strong presence online.
• Media Presence: You have been featured in multiple, reputable news articles or online publications. (Press releases and paid content do not count).
• Verified on Other Platforms: Having a verified Facebook Business Page or Instagram account helps your case significantly.
• Compliance: You must be fully compliant with all of WhatsApp's Business and Commerce policies.

How to Apply for the Green Tick

You apply directly through the Meta Business Manager.

1. Log in to your Meta Business Manager.
2. Navigate to Business Settings > WhatsApp Accounts and select your WABA.
3. Go to the WhatsApp Manager and select the phone number you want to verify.
4. In the Profile section, find the Official Business Account option and click "Submit Request".
5. Fill out the application: You'll need to provide your business details and, most importantly, links to news articles or other resources that prove your brand's notability. Be thorough and provide your strongest examples.

Tips for a Successful Application

• Don't Apply Too Early: If you're a new business, build up your public profile first. Get some press coverage before you apply.
• Use Your Best Links: Provide 3-5 links to strong, independent news articles about your business. Avoid linking to your own website or social media profiles.
• Ensure Your Profile is Complete: Your WhatsApp Business profile should be fully filled out with an address, description, and website.

Getting the Green Tick is a marathon, not a sprint. If you're rejected, focus on building your brand's public presence and try again in 30 days. And remember, you can use all of LeadClose's powerful features without the Green Tick!