The LeadClose Blog

A deep dive into how Qurbat Fragrances used a segmented WhatsApp campaign to launch a new product, resulting in a massive return on investment.

We've spent years optimizing text-based support, but the most powerful tool for building trust and solving complex problems has always been the human voice. Here's why it's making a comeback.

WhatsApp isn't just for e-commerce. Discover how brick-and-mortar retail stores are using it to connect with local customers, promote in-store events, and drive sales.

Both are owned by Meta and are messaging giants, but they serve different purposes. Learn the key differences to decide which platform is right for your marketing and support strategy.

Think WhatsApp is only for e-commerce stores? Think again. Discover how B2B companies are using WhatsApp for lead nurturing, account management, and closing high-ticket sales.

Everyone knows WhatsApp support is faster. But speed is only part of the story. Discover the other key reasons why moving your support to WhatsApp can dramatically boost your CSAT scores.

Drowning in repetitive support questions? Learn how to use a few simple automations in LeadClose to handle common queries, freeing up your human agents for high-value tasks.

Both SMS and WhatsApp land directly on a user's phone, but they are fundamentally different channels. We compare features, cost, and engagement to help you choose.

Not all leads are created equal. Learn how to use simple automations on WhatsApp to qualify new leads, so your sales team can focus only on the hottest prospects.

From booking inquiries to post-stay feedback, discover how hotels and travel agencies are using WhatsApp to provide a seamless, high-touch guest experience.

In the fast-paced world of real estate, speed to lead is everything. Learn the specific WhatsApp strategies top agents are using to engage leads instantly and close deals faster.

Sending bulk messages on WhatsApp can be incredibly powerful, but it's not like email. Follow these best practices to ensure high engagement and avoid getting your number blocked.

Chatbots are useful, but they have their limits. Learn why Voice AI, the ability for AI to handle phone calls, is the next frontier for sales and support automation.

Is WhatsApp really the new email? We compare open rates, click-through rates, engagement, and ROI to help you decide where to invest your marketing budget.

Fake orders and delivery refusals are a major drain on e-commerce profits. This step-by-step guide shows you how to use WhatsApp to verify Cash-on-Delivery orders and slash your RTO rate.

Demystify the process of getting the official WhatsApp Green Tick. Learn about eligibility criteria, the application process, and best practices to increase your chances of getting verified.

Most WhatsApp Business Platforms focus on the same set of features. We do too, but our unique focus on voice calling and AI sets us apart. Here's why that matters for your business.

From instant lead qualification to 24/7 sales availability, discover how Voice AI on WhatsApp is set to transform the way you convert leads into customers.

Texting is great, but some issues are resolved faster with a simple phone call. Discover why integrating voice into your WhatsApp strategy is a game-changer.