Case Study: How Qurbat Fragrances Achieved a 12x ROI on a Product Launch

The Challenge: Cutting Through the Noise

Qurbat Fragrances, a boutique online perfume store, was preparing to launch its most anticipated product of the year: a limited-edition unisex fragrance. In the past, they had relied on email marketing for launches, but were consistently disappointed with declining open rates (averaging around 18%) and low click-through rates. They needed a way to ensure their announcement reached their most loyal customers and created a sense of urgency and excitement.

The Solution: A Hyper-Targeted WhatsApp Campaign

Using LeadClose, the Qurbat team devised a simple but powerful strategy focused on their most valuable customers.

1. Building the "VIP" Segment: First, they created a Dynamic Segment in LeadClose. The rule was simple: any customer who had spent over a certain amount in the last year was automatically added to the "VIP Customers" segment. This ensured their best customers would get exclusive treatment.

2. Crafting the Perfect Message: Next, they designed a Marketing Carousel Template.

• The Hook: The message started with an exclusive tone: "Hi {{1}}, as one of our most valued customers, you get early access!"
• The Showcase: Each card in the carousel featured a different lifestyle image of the new fragrance, with body text describing the scent's notes (e.g., "Top notes of bergamot and saffron...").
• The Offer: A clear Call-to-Action button on each card read "Shop The Launch" and linked directly to the product page. They also included a limited-time "VIP15" discount code to drive immediate action.

3. Strategic Timing: Using the Intelligent Scheduler, they identified the optimal time to send the campaign—a Friday evening, when their audience was most likely to be relaxed and receptive to a luxury purchase.

The Results: A Resounding Success

The results of the campaign exceeded all expectations.

• 95% Open Rate: Within three hours of the campaign being sent, 95% of the VIP segment had read the message.
• 45% Click-Through Rate: Nearly half of the recipients clicked through to view the new product.
• 12x Return on Investment (ROI): The sales generated directly from this single WhatsApp campaign produced a 12x ROI when factoring in the cost of the LeadClose plan and Meta conversation fees.

"Using LeadClose for our product launch was a revelation. We sold more in the first day through WhatsApp than we did in the first week of our previous email launch. The ability to directly and personally reach our best customers is unmatched."

— Farah Ahmed, Marketing Director, Qurbat Fragrances

This case study demonstrates the power of combining smart segmentation with the personal, high-engagement nature of WhatsApp to achieve outstanding marketing results.