Case Study: How Sunset Realty Doubled Site Visits with WhatsApp

The Challenge: The "Speed to Lead" Problem

For Sunset Realty, a busy real estate agency, the biggest challenge was lead response time. Leads from property portals like Zillow and their own website were coming in 24/7, but their agents could only follow up during business hours. By the time an agent could call or email a prospect from the night before, that lead had often gone cold or already spoken to a competing agent. They were losing valuable opportunities simply because they couldn't engage fast enough.

The Solution: Instant Engagement with WhatsApp Automation

Sunset Realty used LeadClose to build a simple, automated system to ensure every new lead received an instant, helpful response.

1. Centralizing Inquiries: They started by directing all their lead sources (Facebook Ads, website forms, property portal listings) to a single LeadClose WhatsApp number.

2. The Automated First Response: They created a Keyword Automation Rule that triggered on common inquiry keywords like "property," "listing," "interested," and "viewing."

• The Automated Reply: "Hi! Thanks for your interest in our properties. To connect you with the right agent, could you let me know which property address you're asking about and if you're looking for a 2 or 3 bedroom?"

3. The Team Inbox Workflow:

• The lead's reply would land in the Team Inbox.
• The lead's initial answers gave the agents immediate context.
• Agents could then take over the conversation, answer specific questions, and use Quick Reply buttons to rapidly schedule a viewing (e.g., "Does tomorrow at 4 PM work for you?").

The Results: A Transformation in the Sales Funnel

The impact of this simple automation was immediate and dramatic.

• 85% Reduction in Response Time: Lead response time went from an average of 4 hours to under 30 seconds.
• 2x Increase in Scheduled Viewings: By engaging leads while their interest was at its peak, the agency doubled the number of property viewings scheduled per week.
• 20% Increase in Conversion Rate: The combination of speed and personalized chat led to a 20% increase in the rate of leads converting into active clients.

"The ability to instantly chat with a new lead on WhatsApp is a huge advantage. We're scheduling viewings the same day we get an inquiry. LeadClose has fundamentally changed our speed to lead and helped us close more deals."

— David Chen, Lead Agent, Sunset Realty

This case study proves that even simple automations, when applied on the right channel, can have a massive impact on sales efficiency and business growth.