How to Get the WhatsApp Green Tick

The WhatsApp Green Tick, or Official Business Account (OBA) badge, is a green checkmark displayed next to your business name in the chat list and conversation header. It signifies that Meta has verified your account as an authentic and notable brand.

[SCREENSHOT: An example of a WhatsApp chat header showing a business name with the green tick.]

Benefits of the Green Tick

• Trust and Credibility: It instantly tells users they are communicating with an official and legitimate business, which can significantly increase engagement and trust.
• Brand Recognition: Your business name is displayed instead of just your phone number, even if the user hasn't saved your contact.
• Enhanced Authority: It sets you apart from smaller businesses or unverified accounts.

Eligibility Criteria

Getting the Green Tick is not guaranteed and is subject to Meta's discretion. They look for brands that are notable. This generally means the business is:

• Well-known: It's a brand that is frequently searched for and has a significant public presence.
• Verified on Other Platforms: Having a verified Facebook Business Page or Instagram profile can help.
• Featured in News Articles: Mentions in multiple, reputable news sources (not press releases or sponsored content) are a strong signal of notability.
• Compliant: Your business must fully comply with WhatsApp's Commerce and Business Policies.

Industries that are often ineligible include: gambling, adult content, arms, tobacco, and live animals, among others.

How to Apply

You apply for the Green Tick directly through the Meta Business Manager, not through LeadClose. However, you must have your WhatsApp Business Account (WABA) fully connected and operational first.

1. Log in to Meta Business Manager.
2. Navigate to Business Settings > WhatsApp Accounts and select your WABA.
3. Go to the WhatsApp Manager.
4. Find the phone number you want to verify and go to its Profile section.
5. You will see an option for Official Business Account. Click "Submit Request".
6. Fill out the required information, including links to news articles or social media profiles that prove your brand's notability.

[VIDEO_TUTORIAL: A screen recording showing the steps to find the OBA application section within the Meta Business Manager.]

What Happens After Applying?

• Meta will review your application, which can take several days.
• They will notify you directly of their decision.
• If rejected, you can re-apply after 30 days.

FAQs

Q: Does LeadClose help me get the Green Tick? A: LeadClose provides the platform to use the WhatsApp Business API, which is a prerequisite. However, we cannot influence Meta's decision. The verification process is handled entirely by Meta based on your brand's public presence.

Q: Do I need the Green Tick to use LeadClose? A: No! You can use all of LeadClose's features, including campaigns, chats, and automations, with a regular WhatsApp Business Account without the Green Tick.

Q: My application was rejected. What can I do? A: The most common reason for rejection is that Meta does not consider the brand "notable" enough. The best way to improve your chances is to build your brand's public profile over time through PR, social media, and getting featured in news articles before applying again.