The Abandoned Cart Recovery Playbook
Automatically recover 15-20% of lost sales by sending timely, personalized reminders to customers on WhatsApp.
Why Use WhatsApp for Cart Recovery?
Emails get lost. WhatsApp messages get opened. Reach your customers where they are most likely to see and act on your message.
Unmatched Visibility
With 98% open rates, your reminders are seen, not buried in a spam folder or promo tab.
Higher Conversion Rates
A direct link back to a pre-filled cart on a personal channel significantly outperforms email for driving conversions.
Start a Conversation
Allows customers to ask questions about their cart (e.g., "Do you have this in blue?") turning a lost sale into a support and sales opportunity.
Key Features for Your Industry
Explore the core features that make LeadClose the smartest WhatsApp Engagement Platform for your specific needs.
Create a Utility Template
Design a non-promotional template to remind users of their saved cart.
Segment Your Audience
Create a static segment by importing a list of users with abandoned carts from your e-commerce platform.
Launch a Targeted Campaign
Send your reminder template to the specific segment of users who abandoned their carts.
Analyze and Optimize
Track the read and response rates of your recovery campaigns to fine-tune your messaging and timing.
Step 1: Create a High-Converting Template
The foundation of your playbook is a well-crafted Utility template.
- Categorize it as "Utility" since it relates to a user's action.
- Personalize with the customer's name: "Hi {{1}}, you left something behind!"
- Include a strong Call-to-Action button like "Complete Your Order".
- Link the button directly to the user's pre-filled cart for a frictionless experience.
Step 2: Automate for Timeliness
For maximum impact, this playbook should be automated. This can be achieved via API integration between your e-commerce store (e.g., Shopify) and LeadClose.
- Trigger the workflow when a cart is abandoned for more than 1 hour.
- Automatically add the customer to a "Cart Recovery" segment.
- Automatically send your approved template to that customer.
- Remove the customer from the segment once they complete the purchase.
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